Our Team

Kristen Euretig, CFP®

Women's Wealth Warrior

Kristen Euretig is a Certified Financial Planner™, Women’s Wealth Warrior and founder of Brooklyn Plans. She has been featured in The New York Times, The Wall Street Journal and Forbes as an expert financial planner and consumer advocate. She is passionate about helping women realize their innate power by transforming their relationship to money.

Born in Columbia, MD to an ever-relocating Air Force father, she considers herself to be from Sacramento, California & obtained her BA in Linguistics from University of California San Diego after studying in Spain and attending classes at the University of Barcelona her junior year.  She moved to Brooklyn in 2004 to become a New York City Teaching Fellow and obtained a Masters in Teaching English as a Second Language at Long Island University (Brooklyn campus).  


She began her finance career in 2008 at a private firm and then worked in financial empowerment non-profits Neighborhood Trust Financial Partners & Microfinance Opportunities before founding Brooklyn Plans. She completed her financial planning coursework at Boston University.  In her free time, she takes Haitian folkloric dance classes, travels and enjoys all things Spanish as well as her adorable rescue pup, Sato (proof of adorability on IG @BrooklynPlans.)

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Alicia McElhaney

Finance Coach

Alicia McElhaney is a finance coach at Brooklyn Plans who is passionate about helping people feel in control of their money.


Born just outside of Pittsburgh, PA, Alicia attended the University of Maryland, where she

earned a degree in journalism, with a minor in French. She moved to Brooklyn in 2016 and

began her career as a finance journalist.


After experiencing the inequality that persists on Wall Street to this day, Alicia decided she

wanted to be a part of the solution. She began a newsletter about women and money called

She Spends, and began taking financial planning classes through New York University.

Alicia is now an investment advisor representative and a coach at Brooklyn Plans. In her free time, she enjoys rock climbing, reading fiction, and playing with her pet rabbit, Brooks.

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